In June 2021, the Apple App Store stated that all developers on the App Store should allow users to delete accounts directly from within the app. Although this wasn’t a difficult requirement from Apple when it was first announced, After June 30, 2022.
Why is this happening now? The world’s largest tech companies (e.g. Apple, Microsoft) have focused on consumer trust and privacy in recent years, and this trend will continue into 2022 and beyond. Cookies for Colips That’s proof. While this change may seem like a small part of a complete privacy and trust ecosystem, it is important to understand that it is a very important one.
What can I do to comply with this App Store change?
Compliance is a nuanced question as it is a long, process-driven journey that requires input from the entire business, external suppliers and key stakeholders to be done right. If you are in a location that needs these changes, there are a few steps you can take to keep your location active on the Apple App Store. These actions include:
- Have a consent management platform with easy access to data subject request management
- Review all privacy laws that apply to your business.
- Please ensure that your app privacy policy clearly describes the data you collect, how that data is collected and how we will use this data in the future.
This is a lot of information that needs to be digested in a relatively short amount of time. The good news is that there are solutions that can benefit your business in this exact use case. Even better, you can learn more about our solutions by contacting TrustArc (like a personal rights manager) will help you now and in the future.
Contact our team today to implement this opt-out feature in your App Store app.